On this episode of the ReGen Brands podcast, a voice you know and love is back. Kyle returns after his brief two-episode hiatus, but this time as the guest. 

We’re diving deep into a foundational issue facing regenerative CPG: we still have no unified way of tracking how regenerative products are performing at retail. 

From disjointed data systems and third-party paywalls to the chaos of unstandardized claims, this episode breaks down why brands, retailers, and certifiers are flying blind when it comes to understanding regen product performance.We explore how syndicated data platforms like SPINS and Nielsen work, why regenerative claims often aren’t tracked, and what that means for brand strategy, buyer decisions, and movement-wide progress. 

Kyle also shares why even the best sales data means nothing if you can’t translate it into value. Plus, we break down our two-pronged solution to ensure that regenerative products can be tracked just like organic, keto, or gluten-free items are today. And we detail the coordination effort it will require between certifiers, retailers, data companies, and brands.

Episode Highlights:

📉 Why we don’t actually know how regen products are selling

💸 Retail sales data is paywalled, fragmented, and hard to access

🧩 Each data provider has its own rules for product attribution

🔍 No unified system exists to track regen-specific product claims

📊 Retail buyers rely on data to greenlight trends (regen’s nearly invisible)

🤝 A unified attribute across platforms could unlock new retail wins

🧪 More regen data = better decisions, faster learning, less greenwashing

🔐 Data providers are open to change, but need an ROI to justify it

🛠️ We need industry consensus on regen claim and data governance

🏆 The holy grail = data that unlocks point of sale causation

Links:

SPINS

NielsenIQ

Circana

Whole Foods Market

Kettle & Fire

Regenerative Organic Certified (ROC™)

Land to Market (EOV)

Regenified

A Greener World

Slingshot CPG

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