Shadow Work is a trend that seems to have come out of nowhere in the last two years. One cannot explore much of witchy social media these days without seeing recommendations to “do your shadow work”, which seems to mean anything from “go to therapy” to “meditate more” to “write your feelings in a journal”. As with many trends, plenty of people are trying to commodify it with spiritual advisors selling shadow work services alongside tarot and astrology readings, sometimes inserting it into a reading without prior notice. Spiritual dabblers are buying up Shadow Work journals and seeking out more information about how to do this work themselves or with a professional. But…what is it and what makes a professional Shadow Work…er?