This episode is sponsored by Points, a Plusgrade company.

Read more about their Exchange solution as a growth channel for loyalty programs here.

This episode is sponsored by Phaedon.

Download their 2026 research paper on Humanizing Loyalty here now.

In this short episode, I showcase my partnership with my friends in "The Wise Marketer™" - the world's most widely read source of news, and insights for loyalty marketing professionals.

The guys in The Wise Marketer and I are equally passionate about sharing loyalty knowledge so this content partnership is the perfect way to do that.

In this five minute episode, I summarise key insights from the CEO of The Wise Marketer, Bill Hanifin, and how proud I am to be working with The Wise Marketer group, adding my "voice" to be part of the world's biggest loyalty community.

Show Notes:

1) Bill Hanifin

2) TheWiseMarketer

3) The Loyalty Academy

4) Full interview with Bill Hanifin - episode #24