The Revenue Formula

$10M ARR per founder. No Employees. All Agents. (with  Amos Bar-Joseph)

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What if a company could hit $10M ARR per founder—with zero employees? 

In this episode, Amos Bar-Joseph (CEO of Swan) joins Toni to break down their radical vision: scaling to $30M ARR with just three founders and an army of AI agents. They unpack what it really means to run an "autonomous business," why headcount isn't always the answer, and how AI is transforming go-to-market strategy from the inside out.

If you're a founder, CRO, or GTM leader, this one's for you. 

Never miss a new episode! join our newsletter at revenueformula.substack.com 

  • (00:00) - Introduction
  • (02:23) - Road to $30M ARR with AI
  • (05:11) - Orchestration over operation
  • (07:35) - Navigating AI and human jobs
  • (11:43) - Strategies for scaling with AI
  • (22:20) - The Second Wave of AI
  • (25:38) - What exactly is Swan?
  • (28:46) - The future of AI in business
  • (36:58) - The new AI playbook
  • (41:49) - Wrapping up
  • (42:19) - Up next: Unemployment in the GTM community
    • ...more
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    The Revenue FormulaBy Toni Hohlbein & Raul Porojan
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