Creating an Employee Value Proposition for Your Startup

Host: Jeff Weidner

Guest: Nicola Kleinmann

Season 2 Episode 4

You should be getting advice from your candidate audience... What kind of content are they looking for? How do they wanna receive that content? 

If we were trying to hire 700 truck drivers, I'm not gonna go on LinkedIn because that's not where the audience is. There are other locations where they hang out, better channels to not only locate them and identify them, but also engage them. So we engage them on the cut channels where your audience is and figure out the messaging capabilities of those platforms.

Our guest today is the founder of Your People Associates, and we're going to be discussing how to create an employee value proposition for startup companies. 

Please welcome to the show Nicola Kleinmann.

Published Links

Youtube

https://www.youtube.com/channel/UCRRwVsc2oJKfI42OktXupYg

Spotify

https://open.spotify.com/show/5sa7YfOJCVmx5pZ8k049dW

Join our group: https://www.facebook.com/groups/10xcandidateexperience

How to Build a Diversity Recruiting Strategy and Candidate Experience

Host: Jeff Weidner

Guest: Jackye Clayton

Season 2 Episode 3

Diversity means a lot of different things, and just because you're looking for single white females, between the ages of 25 and 35, it doesn't mean you're not gonna also be recruiting black females or Asians or whatever...

Race and gender are the two big ones. However, it is not just about that. It is more about diversity of thought than anything else.

Our guest today is the VP of Talent Acquisition and DEI at Textio, and we're going to be discussing how to build a diversity recruiting strategy and improve your candidate experience.

Please welcome to the show Jackye Clayton.

Published Links

Youtube

https://www.youtube.com/channel/UCRRwVsc2oJKfI42OktXupYg

Spotify

https://open.spotify.com/show/5sa7YfOJCVmx5pZ8k049dW

Join our group: https://www.facebook.com/groups/10xcandidateexperience

State of Candidate Engagement

Host: Jeff Weidner

Guest: Shannon Pritchett 

Season 2 Episode 2

Shhh can’t you hear that. That is the sound of another candidate ghosting a recruiter. I mean it’s been a long held tradition that  recruiters and companies were supposed to ghost candidates. It was almost passed a law in many states but now the tables are turned. The most common complaint I hear from recruiters is I got ghosted by a candidate. The candidate not only didn’t show up for the interview but they didn’t call, didn’t show and won’t return any of my calls, texts or emails.

Man that is a harsh pill to swallow. Karma is a bitch…

My guest today has a passion for talent acquisition that can be traced back to her early days as a novice recruiter. Tasked with a mission for professional development, she latched onto the blogs of CareerXroads, ERE, SourceCon, and AIRS Training. She is currently the Head of Marketing and Community at Hiretual and they have just released their 2021 State of Candidate Engagement Report.

Please welcome to the Show Shannon Pritchett.

https://www.linkedin.com/in/sourcingshannon/

Published Links

Youtube

https://www.youtube.com/channel/UCRRwVsc2oJKfI42OktXupYg

Facebook

https://www.facebook.com/groups/10xcandidateexperience

Spotify

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Spotify Video Pending

Apple Podcasts

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Google Podcasts

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Host: Jeff Weidner

Guest: Mitch Sullivan

You know job ads that really stand out because they are more interesting to read. 

Job ads that are more likely to get noticed by the right candidates. Even those coveted passive candidates and hard to find candidates.

My next guest started in the recruiting industry over 30 years ago. If you spend any time on Linkedin you’ve probably seen his posts because he is always showing up in my newsfeed and posting articles and insights into recruiting and candidate engagement.

He’s the founder of CopywritingForRecruiters.com and today we’re going to be talking about a tried and tested formula for how to write effective job ads that you can implement on all your future LinkedIn invites, emails, and even in candidate conversations.

Please welcome to the show Mitch Sullivan.

https://www.linkedin.com/in/mitchsullivan/

Published Links:

Youtube https://www.youtube.com/channel/UCRRwVsc2oJKfI42OktXupYg

Facebook https://www.facebook.com/groups/10xcandidateexperience

Spotify https://open.spotify.com/show/5sa7YfOJCVmx5pZ8k049dW

Spotify Video Pending

Apple Podcasts https://podcasts.apple.com/us/podcast/10x-candidate-experiences-podcast/id1588787377

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Google Podcasts https://podcasts.google.com/feed/aHR0cHM6Ly8xMHhjYW5kaWRhdGVleHBlcmllbmNlLmxpYnN5bi5jb20vcnNz

Stitcher

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How to Master the Candidate Application process to Improve Candidate Experience

Host: Jeff Weidner

Guest: Leah Daniels

During a job search there are 2 things that frustrate candidates more than anything else.

1. Finding a job on a job board, Clicking on the Apply link and Filling out a bunch of information only to be forwarded to the real application on the company’s website where you have to fill it out all again.
2. And secondly submitting a resume and getting the obligatory yea we got your resume notifications and then never hearing from them again. Not even a rejection letter.

Making a great first impression should be the highest priority in any company’s recruiting process.

Which is part of making a great application experience.

My guest today is the Chief Commercial Officers of JobSync.IO. 

With Jobsync Employers no longer need to have candidates click-off job sites like Indeed and Facebook to provide a complete application directly into their ATS.  With JobSync employers reduce CPA and reduce time to hire by keeping candidates on the jobsite.

Please welcome to the Show Leah Daniels.

https://www.linkedin.com/in/leahndaniels/

The JobSync Recruitment Marketing Roundtable: https://www.jobsync.io/rmrt/ 

The JobSync Blog: https://www.jobsync.io/blog/#blog

The JobSync Demo request: https://www.jobsync.io/request-a-demo/

Recruiting Chatbot Use Case, Benefits and How to Set One Up Host: Jeff Weidner Guest: Martyn Redstone Episode 8 10X Candidates Experience Within the recruitment process, there are various different conversations that happen between the recruiter, the candidate and the hiring manager. A lot of these are extremely repetitive and mundane, sapping the time of recruiters and taking them away from more meaningful and worthwhile activities. You know, like Building relationships, talking to hiring managers or even making job offers. Our guest today is dedicated to bringing the best opportunities to the best talent in chatbots, voicebots, conversationalAI and conversationalUX. He’s the founder of Peopletech Consulting Limited Jobs which can be found on the internet at https://pplbots.com Please welcome to the show Martyn Redstone https://www.linkedin.com/in/mredstone/

How to Make Your Employer Brand More Consistent; Employer Branding Strategies.

OK imagine this. You just spent months creating an Employer Brand and Employee Value Proposition that really resonates with internal employees and external Applicants. One of the most difficult things now is to keep your Employer Branding consistent across a variety of channels and recruitment marketing campaigns.

Today we’re going to be discussing how you can maintain brand consistency across various platforms, channels and campaigns. My guest is Haley Sasser and she has some great insights on How To Make Your Employer Brand More Consistent

Please welcome to the show Haley Sasser.

Host Jeff Weidner

Guest Haley Sasser

Episode 7 The 10X Candidate Experience Show

Published Links

Youtube https://www.youtube.com/channel/UCRRwVsc2oJKfI42OktXupYg

Facebook https://www.facebook.com/groups/10xcandidateexperience

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Spotify Video Pending

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Candidate Journey Touchpoints for a

Great Candidate Experience

Host: Jeff Weidner

Guest: Chelsea Horvath

Episode 6

Welcome to the 10X Candidate Experience Show

Did you ever wonder what goes through a candidate’s mind when they make a decision to click on your job ad, apply to your job or even accept your job offer?

Understanding the candidate journey is kinda important to the candidate experience so stick around. We have some great tips for you on how to increase candidate engagement.

Today’s guest is a relative newcomer to the recruitment marketing space. While I usually have SME’s on that have decades of experience in EB, EM or CE I’ve always thought it was important to give newcomers access to a platform so their ideas and voices can be heard also. 

Some of the best ideas can be generated from taking a fresh perspective or a new approach and I think my next guest will help open up the conversation around a few tactics and strategies in Recruitment Marketing that are a lot different than your traditional post, search and pray.

My guest today is a recruitment marketing specialist in the healthcare industry. She is very passionate about Recruitment Marketing, Talent Engagement, Employer Branding and finding ways to innovate and improve recruiting processes throughout the organization.

Please welcome Chelsea Horvath.

Published Links

Youtube

https://www.youtube.com/channel/UCRRwVsc2oJKfI42OktXupYg

Facebook

https://www.facebook.com/groups/10xcandidateexperience

Spotify

https://open.spotify.com/show/5sa7YfOJCVmx5pZ8k049dW

Spotify Video Pending

Apple Podcasts

https://podcasts.apple.com/us/podcast/10x-candidate-experiences-podcast/id1588787377

TuneIn

http://tun.in/pkJu8

Google Podcasts

https://podcasts.google.com/feed/aHR0cHM6Ly8xMHhjYW5kaWRhdGVleHBlcmllbmNlLmxpYnN5bi5jb20vcnNz

Stitcher

https://www.stitcher.com/podcast/popmix-media-llc/10x-candidate-experiences-podcast

iHeart radio

https://iheart.com/podcast/87932792/

Amazon Music

https://music.amazon.com/podcasts/437038c8-ce05-488b-8ff1-bcb9d126e7e3

How to develop a content marketing strategy for your employer brand.

Episode 5 Guest Jessica McFadden

Host Jeff Weidner

The fact is a lot of brands struggle trying to decide what content to create for your employer brand. 

How do you know what content is going to appeal to a variety of candidate audiences?

We’re going to be answering those questions and more on this episode of the 10X Candidate Experience show. So stick around.

How to develop a content marketing strategy for your employer brand.

Would you like to increase the quality of your candidate pool? Tell stories.

Would you like to increase candidate conversion rates? Tell stories.

Would you like to increase offer acceptance rates? Tell stories.

Are you looking to increase your employer brand’s reach across social media channels? Tell stories.

Stories are the best way to communicate your company culture. communicating company culture is at the heart of what it means to be in employer branding.

Throughout history there has been no better way that humans can truly have an impact on each other’s lives than through telling stories. Stories have been proven to be inextricably linked to what it means to be human.

If you are looking to make a deeper connection with candidates and employees, it’s important to tell the stories.

Our guest is a Marketing strategist and content creator. She is passionate about communicating with people and businesses, and helping others do the same. On today’s show we will be discussing how to develop a content marketing strategy that will have a massive impact on your employer brand strategy.

Please welcome Jessica McFadden

- Best Employer Branding Projects for Your First 100 Days: 

https://storiesincorporated.com/best-employer-branding-projects/

Be a guest on the 10X Candidate Experience Show

https://podcasts.popmixmedia.com/podcasts

Hey, hey yea you...Do your Job Posts Suck? how to write a job description step by step Welcome to Episode 4 of the 10 X Candidate Experience show. I’m your host Jeff Weidner and today we have an incredibly talented guest who has Mastered the Art how to write a job description step by step. They can teach your team how to write a job description , how to write more effective copy that interrupts and fully engages your candidate audience so you can attract the right talent to apply to you r jobs. They are also a Speaker that has connected with tens of thousands of recruiting, HR, and tech entrepreneurs on topics from niche sourcing to recruitment marketing strategy and candidate experience overhauls. Their style is simple, straight-forward, and to the point. I love the fact that they focus on practical tips and case studies that they’ve seen work in this market and they add their own personal spin and sense of humor to everything. Please welcome to the show Katrina Kibben from Three Ears Media. Having a great job posting is the first step in how to improve the candidate experience. Hey Katrina welcome to the show. Guest: Katrina Kibben Katrina’s Profile https://linkedin.com/in/katrinakibben Websites https://katrinakibben.com/ (Blog) https://threeearsmedia.com/ (Company Website) How to Write a Job Post Course + Coaching: https://www.threeearsmedia.com/store/p30/write-a-job-post-course-coach.html If you need to learn how do i write a compelling job description. Watch this video is you are wondering: How do I make my job description stand out? How to write a job description and job specification? How do i write a compelling job description? How to improve candidate experience? SUBSCRIBE Youtube https://www.youtube.com/channel/UCRRwVsc2oJKfI42OktXupYg Find us on: Facebook https://www.facebook.com/groups/10xcandidateexperience Spotify https://open.spotify.com/show/5sa7YfOJCVmx5pZ8k049dW Spotify Video Pending Apple Podcasts https://podcasts.apple.com/us/podcast/10x-candidate-experiences-podcast/id1588787377 TuneIn http://tun.in/pkJu8 Google Podcasts https://podcasts.google.com/feed/aHR0cHM6Ly8xMHhjYW5kaWRhdGVleHBlcmllbmNlLmxpYnN5bi5jb20vcnNz Stitcher https://www.stitcher.com/podcast/popmix-media-llc/10x-candidate-experiences-podcast iHeart radio https://iheart.com/podcast/87932792/ Amazon Music https://music.amazon.com/podcasts/437038c8-ce05-488b-8ff1-bcb9d126e7e3 #jobdescription #howtowriteajobdescription #candidateexperience #employerbranding #recruitmentmarketing