What She's Having with Britney Semler and Jennifer Cataldo

#11 We'll Have What She's Wearing: Hair Edition with Kiki Tobar


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Kiki Tobar — extension specialist and founder/owner of Kashmir Extensions in West Hollywood — joins Jennifer and Britney to demystify luxury extensions. We get into consultation-to-install workflow, flat/"genius" wefts vs. hand-tied/machine-tied, why method ≠ damage (technique + aftercare do), realistic pricing and maintenance, and how Kiki built a high-touch salon culture and premium hair line. Plus: the "Jen Weave" technique, leg-compression booties during long appointments (game-changer!), and why great hair can make you feel ten years younger.

Key takeaways

  • Extensions done right protect (and can even improve) your hair's integrity; the installer and home care matter most.

  • Kiki stocks hair in-house for same-day custom color, blend, and install — no "come back when the hair arrives."

  • Starter (factory-colored Indian) vs. Luxe (Russian virgin) options: invest once, then rotate/refresh; maintenance every 6–8 weeks.

  • Favorite "cocktail": rows + a sprinkle of keratin bonds to finesse hairlines and fill where needed.

  • Salon culture = systems, kindness, and standards; clients who expect excellence make artists better.

Timestamps
  • 00:00 – Cold open & intro: "queen of extensions" energy; why hair = your #1 everyday accessory

  • 03:30 – Confidence & identity shifts with great hair; the "living, breathing" approach to extensions

  • 08:15 – Kiki's booking model: limited, high-touch client roster; 4-hour new-set workflow

  • 12:20 – One-stop service: color, cut, custom color on wefts, install, finish — in one visit

  • 16:00 – Methods 101: beaded rows; flat/"genius" wefts vs. hand-tied/machine-tied; thickness without bulk

  • 21:30 – Who's a candidate? When hair is too thin/short (topper/crown systems; post-chemo considerations)

  • 25:10 – Maintenance cadence (6–8 weeks), moving rows, scalp breaks, rotating hair vs. buying new

  • 29:45 – Cost clarity: Starter (Indian) vs. Luxe (Russian) install ranges; why "buy once, keep a year" can win

  • 34:40 – Quality talk: factory "textile-dyed" hair vs. premium raw/virgin sourcing; color-fade & sunscreen issues

  • 40:20 – Supply chain + QC: the $10K lesson, factory partnerships, transparency, upcoming factory tour

  • 45:05 – Salon culture: kindness-only policy, firing for fit, building a systemized, fun creative shop

  • 49:30 – Motherhood, grit, and timing: entrepreneurship through life transitions

  • 55:00 – Rapid-fire: sew-ins, volume vs. length (volume in LA), monthly maintenance, dry shampoo = "careful"

  • 58:30 – What's trending for 2025: keratin bonds (with the right texture match), single-drawn Russian virgin

  • 1:02:00 – The "perfect cocktail": rows + targeted bonds; why it saves time and looks most natural

  • 1:05:00 – Pro education: Cashmere classes, password-protected pro portal; the "Jen Weave" technique

  • 1:09:00 – Closing: gratitude, confidence, and having "what she's extending"

Kiki Tobar — Contact & Booking
  • Instagram (Kiki): @kikimamaoriginal

  • Salon Instagram: @kashmirextensions — "Text to book" & consultation info in bio.

  • Booking / Contact page:

...more
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What She's Having with Britney Semler and Jennifer CataldoBy Britney Semler and Jennifer Cataldo

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