Episode Summary:

This week on The Socialize Strategy, Helen dives into the chaos and stress of navigating the ever-changing TikTok ban updates and what creators can do to stay sane and strategic. She shares her own burnout experience with the digital frenzy and offers her tried-and-true advice for taking a step back to pause and reflect. Plus, an unexpected mobile banking fraud scare teaches a valuable lesson about caution and preparation.

Key topics include:
• The emotional toll of TikTok ban rumors and strategies for staying grounded.
• A cautionary tale about mobile banking: how to avoid duplicate check deposits.
• Why creators must diversify their social media presence and build email lists.
• Exploring alternative platforms like Lemon8, BlueSky, Clapper, and Fanbase.
• Practical tips for choosing the right secondary platform for your goals.

Key Takeaways:
1. Pause and Assess: Social media stress is real. Take a moment to breathe before making hasty decisions about platform shifts.
2. Diversify Your Portfolio: Don’t rely solely on one platform. Build an email list and explore backups like Instagram, Lemon8, or Fanbase.
3. Match Your Goals to the Platform: Choose platforms that align with your content style and audience preferences.
4. Stay Alert: Be cautious with new apps, especially ones requiring financial information or new permissions.

New Platform Rundown:
• Lemon8: Great for visual content creators; seamlessly connects with TikTok followers.
• BlueSky & Threads: Ideal for text-based content lovers.
• Clapper: A raw, unfiltered alternative to TikTok.
• Flip: Perfect for creators focused on social commerce.
• Fanbase: A TikTok-like experience with potential for deep engagement.

Community Highlight: Helen shares exciting updates from her Socialize Studio community, including weekly challenges, skill-building tutorials, and an upcoming “best tip” roundtable where members share their winning strategies.

Listener Engagement: What’s your backup platform of choice? Share your thoughts in the comments or reach out on YouTube! If you’re part of the Socialize Studio, get ready to bring your top tips to the next Zoom session.
Join the Socialize Studio: Want to learn, grow, and connect with fellow creators? Join Helen’s paid community for access to weekly challenges, tutorials, and exclusive insights. Try it for a month and see why members love it!

Links Mentioned:
• TikTok Ban News Article
• Socialize Studio Signup
• Follow Helen on TikTok, Instagram, and YouTube.  @TheMuthership

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For fun mother-daughter chats, check out our personal podcast “Yours Truly with Helen and Juli”:  https://yourstruly.transistor.fm