This episode is sponsored by Phaedon.

Download their 2026 research paper on Humanizing Loyalty here now.

As one of the largest airlines in the world, Emirates Airline last year celebrated the 20th anniversary of its loyalty programme Skywards, which had just passed a global membership base of over 27 million members, many in International markets.

Just two shorts weeks before the global pandemic forced an almost total shutdown of the world's aviation industry, I had a fascinating conversation with Dr Nejib Ben Khedher who has led the digital transformation of Skywards in recent years.

This short show summarises his incredible insights on what was working so well for Skywards already and some exciting new ideas emerging in the industry.

For me, Skywards and Emirates are inspiring brands given their premium position in the global aviation market, and my own fond memories of working in the same company many years ago.

Listen to this episode of "Let's Talk Loyalty" for a truly exciting perspective on what's possible when a global brand invests in its loyalty strategy with a clear intention of delighting its members.

Show Notes:

1) Emirates Skywards

2) Dr Nejib Ben Kheder