Ron Baker has been a vocal evangelist in favor of the concept of value pricing—the idea of charging based on the value you provide, rather than on the amount of time you spend providing it. He has spent more than 20 years trying to convince people in the accounting profession to throw away the timesheet, but now he’s come to the conclusion that there’s something else that may work instead—something he calls the subscription model, “Value Pricing 2.0.” It’s a completely different business model, and one that we all need to be paying very close attention to.

To learn more, and for the complete show notes, visit blionline.org/blog.

Resources:

• Learn more at VeraSage.com
• Connect with Ron: LinkedIn
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Future-Proof is a production of Crate Media