112. If your product gets discontinued or misplaced at retail, you may not survive the reset. Most brands rely on canned topline reports and velocity rankings, but those reports don't tell you what's really driving sustainable sales. And when you leave assortment decisions in the retailer's hands, you leave your future in your competitor's hands.

In this episode, I break down how to go beyond the Pareto curve and "fix the mix" using fact-based category management. You'll learn how to analyze product assortment through the shopper's lens, protect your distribution, eliminate out-of-stocks, and position your brand as a category leader. This is how you help retailers drive traffic, grow baskets, and build profit—while protecting your shelf space.

Strengthen every retail pitch and avoid costly mistakes. Then listen to related episodes to go deeper into category management, shopper insights, and sustainable CPG growth.

Get instant access on the show webpage: RetailSolved.com/session112