112. Explore the importance of the right products assortment for sustainable sales growth and effective brand management. Category leaders help retailers optimize product assortments to drive sustainable sales. This involves understanding customer behavior and preferences rather than relying solely on sales data. By providing valuable insights and recommendations, brands can differentiate themselves and gain a competitive advantage.

Today's Free Downloadable Guide: The Essential New Item Checklist - The Recipe For Success. New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attract new shoppers and increase brand awareness. Learn the critical steps to get your product on more retailer's shelves and into the hands of more shoppers. Maximizing your trade marketing can pour rocket fuel on your launch.Get instant access on the show webpage: RetailSolved.com/session112