By the end of this episode, you’ll understand what brand experience is, and the role it plays in raising brand awareness and converting prospects into clients. 

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First, we’ll look at some of the terms that are often confused with brand experience and how they differ including experiential branding and brand activation. 

Next, you’ll discover what brand experience is and the ecosystem of touchpoints that contribute to it. 

Then we’ll uncover the misconceptions of what brand experience is not and understand why brand experience is so important in building modern brands. 

Finally, we’ll dive into what brand experience design is and take a look at a brand experience example in the form of Nespresso. 

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