Frank Wickstead, Director of Project Delivery/ Client Representation at Jones Pierce, joins us on the Art of Construction to explain why you need to differentiate yourself at the peak of the market. By defining your sales process now in a market that doesn’t require much beyond returning a phone call, you can set your current projects up for success and be ready for a market downturn. Frank offers tips on how to get subcontractors and vendors to deliver on-time products and work, negotiate discounts from vendors, and use technology to bridge the gap between architects and construction. These tips will strengthen your company now, and will be in place when the market turns to ensure you stay in business.