This episode is sponsored by Phaedon.

Download their 2026 research paper on Humanizing Loyalty here now.

In this episode of “Let’s Talk Loyalty”, I summarise the great conversation I had in 2020 with Phil Hawkins, Operations Director for Flybuys - Australia's most popular loyalty programme.

Phil has spent much of his career supporting its incredible success and he shared the 5 top lessons he has learned about loyalty marketing along the way.

Listen to this short episode to learn Phil's lessons on truly building loyalty, and how Flybuys Australia is evolving for the future.

Show Notes:

1) Phil Hawkins - Chief Operations Officer at flybuys

2) Flybuys coalition programme