In today's episode, Helen provided some insight into how the production industry has changed with the rise of social media.  She also shared instructions on how to execute a shirt rip transition and provided some details about her work inside the Socialize Studio.

Key things covered: 
Casting in Production vs. Social Media
- Helen explains the traditional casting process in commercial production, involving casting agents, talent agents, and auditions.
- Social media has transformed this process by making "real people" more accessible for casting, blurring the lines between traditional talent and creators.
- Helen notes the rise of opportunities for individuals showcasing their expertise on platforms like Instagram and TikTok.

Social Media Opens Doors
- Sharing content online can lead to unexpected opportunities, from casting calls to collaborations.
- Helen reflects on how her own journey, which started with baking videos, evolved into teaching social media strategies and video editing.
- 
Just Start Creating
- Helen encourages creators to begin experimenting without overthinking direction. Starting anywhere can lead to unexpected opportunities and personal growth.
- Content creation is likened to taking a walk—you may not know where you’re headed, but each step reveals the path.

Weekly Challenge in the Studio
- Challenges are a key part of the studio, helping creators experiment and learn new techniques.
- Helen transitions into discussing the week’s specific challenge and how it can be applied to elevate content.
- She provided specific direction how to do to the challenge.

If you’d like to see the video tutorial and get some personalized help with this and the rest of this month’s lesson, just the studio while we have a 15% discount underway!

Just go to the link below and use the code: CHALLENGE15 
Make sure to put the code in BEFORE YOU PAY:
http://nas.io/socialize-studio 

Takeaway Message:
Social media provides unprecedented opportunities for creators. By starting small and staying open to new paths, you can discover talents, connections, and opportunities you never expected.

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For fun mother-daughter chats, check out our personal podcast “Yours Truly with Helen and Juli”:  https://yourstruly.transistor.fm