Take Back Retirement

113: Side Hustle or Second Career? Navigating Midlife Entrepreneurship with Shannon Russell


Listen Later

“Do your research. Do your planning yourself until you get that confidence to project it to the world, and whatever they say will bounce off your armor because you know you’re doing the right thing.” -Shannon Russell

 

Thinking about trading your day job for a business of your own? You’re not alone—and you’re not crazy.

 

Our hosts, Stephanie McCullough and Kevin Gaines, talk with Shannon Russell, a career transition coach who specializes in helping women reinvent themselves through entrepreneurship. Shannon shares her journey from TV producer to franchise owner to business coach, along with insights from her new book, Start Your Second Act.

 

They dive into everything from identifying whether your passion project can really become a business to managing financial risks, exploring different business models, and handling the emotional side of career reinvention. Shannon emphasizes the importance of doing your homework—researching the market, testing ideas on a small scale, and being honest about your needs and goals.

 

Whether you’re chasing flexibility, meaning, or a new income stream in your second act, Shannon’s here to offer your encouragement and practical advice for building something that truly fits your next chapter!

 

Key Topics:

  • Shannon Russell’s Story (04:32)
  • Hobby vs Business (06:43)
  • “If It Were a Job, I Wouldn’t Enjoy It As Much” (11:10)
  • “It’s Not Gonna Be an Overnight Success” (16:45)
  • Adding Extra Streams of Revenue (20:54)
  • The Importance of Having a Mentor or Accountability Group (24:33)
  • About Shannon’s Upcoming Book (30:20)
  • What Shannon Would Do Differently in Business (33:30)
  • Overcoming Potential Identity Crises When Entering Your Second Act (35:34)
  • Getting Clear On Your “Why” (40:00)
  • Takeaways (42:07)

 

Resources:

  • Shannon’s new book: Start Your Second Act
  • Second Act Success
  • Second Act Success Podcast

 

 

If you like what you’ve been hearing, we invite you to subscribe on your favorite platform and leave us a review. Tell us what you love about this episode! Or better yet, tell us what you want to hear more of in the future. [email protected]

 

You can find the transcript and more information about this episode at www.takebackretirement.com.

 

Follow Stephanie on TwitterFacebookYouTube and LinkedIn

Follow Kevin on TwitterFacebookYouTube and LinkedIn.

...more
View all episodesView all episodes
Download on the App Store

Take Back RetirementBy Stephanie McCullough & Kevin Gaines

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

18 ratings


More shows like Take Back Retirement

View all
The Stacking Benjamins Show by StackingBenjamins.com | Cumulus Podcast Network

The Stacking Benjamins Show

1,976 Listeners

The Retirement and IRA Show by Jim Saulnier, CFP® & Chris Stein, CFP®

The Retirement and IRA Show

734 Listeners

Retirement Answer Man by Roger Whitney, CFP®, CIMA®, RMA, CPWA®

Retirement Answer Man

1,287 Listeners

Retirement Starts Today by Benjamin Brandt CFP®, RICP®

Retirement Starts Today

505 Listeners

HerMoney with Jean Chatzky by Jean Chatzky Her Money

HerMoney with Jean Chatzky

1,441 Listeners

The Genius Life by Max Lugavere

The Genius Life

4,813 Listeners

Suze Orman's Women & Money (And Everyone Smart Enough To Listen) by Suze Orman Media

Suze Orman's Women & Money (And Everyone Smart Enough To Listen)

360 Listeners

Ready For Retirement by James Conole, CFP®

Ready For Retirement

788 Listeners

Personal Finance for Long-Term Investors - The Best Interest by Jesse Cramer

Personal Finance for Long-Term Investors - The Best Interest

113 Listeners

MoneyWatch with Jill Schlesinger by CBS News

MoneyWatch with Jill Schlesinger

404 Listeners

Money For Couples with Ramit Sethi by Ramit Sethi

Money For Couples with Ramit Sethi

3,351 Listeners

Retirement Planning Education, with Andy Panko by Andy Panko

Retirement Planning Education, with Andy Panko

725 Listeners

Retire With Style by Wade Pfau & Alex Murguia

Retire With Style

163 Listeners

The Mel Robbins Podcast by Mel Robbins

The Mel Robbins Podcast

20,416 Listeners

Wiser Than Me with Julia Louis-Dreyfus by Lemonada Media

Wiser Than Me with Julia Louis-Dreyfus

10,445 Listeners