This week, Howard and Alastair are joined by Maha Pula, the VP of Global Pre-sales at Cloudflare, to talk about the evolving landscape of sales, highlighting the shift towards a customer-centric approach and the impact of automation and AI on the buying journey. They emphasize the need for organizations to adapt to the changing dynamics, considering tasks over traditional stages, and enabling buyers to engage with digital resources while offering human assistance when necessary. The conversation underscores the importance of understanding the buyer’s journey, optimizing processes, and preparing for a future where customer-led growth drives sales strategies.

Follow the Hosts on LinkedIn:

Alastair Woolcock (CSRO, Revenue.io)

Howard Brown (CEO, Revenue.io)

And our Special Guest:

Maha Pula (VP of Global Pre-sales, Cloudflare)

Sponsored by:

Revenue.io | Powering high-performing revenue teams with real-time guidance

Explore the Revenue.io Podcast Universe:

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