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Sales Enablement Innovation episodes
- In-person SKO: Avoiding stress and achieving success, with Stephanie White
On this episode, GTM Enablement Leader and SEC Ambassador Stephanie White joined us on the podcast to discuss the challenges and opportunities that come with in-person sales kickoff (SKO)!
Key talking points:- How to make it to the big day on-time and on-budget
- Keeping relevant stakeholders aligned
- Planning content tracks that will keep sellers engaged
And more!
24 min - What enablement needs to know about product marketing, with Jonathan Pipek
On this episode, we spoke to Jonathan Pipek about the relationship between sales enablement and product marketing - and what enablement professionals can learn from product marketing's perspective.
Key talking points:- What enablers need to know about product marketing
- Best practices for collaboration between product marketing and enablement
- Handling the introduction of a dedicated enablement team
And more!
24 min - How enablers can make AI work while on a budget, with Sneha Mittal
On this episode, we spoke to Sneha Mittal about the latest developments in AI for enablement professionals, and how you can make the most of artificial intelligence even while on a budget.
Key talking points:- The current AI landscape for enablers
- AI's potential when used throughout the sales cycle
- Preparing for the challenges that come with AI implementation
And more!
Sneha's recommended tools: ChatGPT, Google Gemini, Notion AI.
21 min - End-to-end sales plays that drive real revenue growth, with Nicholas Hill
On this episode, we spoke to Nicholas Hill about the power end-to-end sales plays can hold, how to maximize their effectiveness, and what can go wrong if you're not careful.
Key talking points:- What a sales play actually is
- How enablement teams can maximize end-to-end sales play potential
- Nick's learnings from previous sales play experiments
And more!
27 min - Driving positive company culture through onboarding, with Grace McCann
On this episode, we spoke to Grace McCann about how enablement can use its position as an early touchpoint to build a positive company culture straight from onboarding.
Key talking points:- Enablement as a culture-setter
- What the role of onboarding ambassador entails
- Balancing ramp-time urgency with culture-building
And more!
19 min - Building relationships with internal champions, with Annabel Hosking
On this episode, we spoke to Annabel Hosking about how you can find, build relationships with, and maximize the value of your internal enablement champions.
Key talking points:
- What is an internal enablement champion?
- Finding champions within your organization
- Traits to look for and traits to avoid in potential champions
26 min - Finding success by hosting podcasts for your sales reps, with Lisa Bono
On this episode, we spoke to Lisa Bono about how hosting a podcast for your sales reps can boost engagement and drive results.
Key talking points:- How to start with an enablement podcast
- The advantages it can bring to your sales team
- Driving rep engagement through the podcast
And more!
18 min - Using gamification to create engaging enablement, with Molly Sestak
On this episode, we spoke to Molly Sestak about the power of gamification, and how gamifying your training sessions can create a new level of engagement.
Key talking points:- What is gamification?
- How does gamifying your training actually help
- Where to start with gamification in your org
- Gamification examples
And more!
26 min - Why enablement needs to speak CRO, with Gail Behun
On this episode, we spoke to Gail Behun about the importance of the relationship between enablement and the Chief Revenue Officer, and how enablers can maximize their value in the CROs eyes.
Key talking points:- What speaking the CRO's language means
- Is the CRO relationship the most important in enablement?
- Why getting objections from your CRO is a good thing
And more!
24 min - Why you need competency-based onboarding, with Andrew Flores
On this episode, we spoke to Andrew Flores, Director of Revenue Enablement at Knowde, about his advice for making competency-based onboarding work, and why enablement can set the tone when it comes to culture in an organization.
Key talking points:- Using competency, not capability for onboarding
- Measuring success in onboarding
- Enablement as a culture ambassador for new hires
And more!
20 min
About Sales Enablement Innovation
From the publisher's feed
Ever wondered how sales enablement leaders get it done?
The Sales Enablement Innovation podcast, brought to you by Sales Enablement Collective, shines a light on what really goes on backstage at some of the world’s top startups and companies.
From getting cross-functional buy-in and planning the perfect SKO to looking ahead at future trends as the role of sales enablement evolves.
Each episode, we sit down with a different revenue or sales enablement leader, and dive into their pain points, successes, and what got them to where they are - as well as best practice tips to help you turn your sales team into superheroes.