On this episode, we spoke to Jonathan Pipek about the relationship between sales enablement and product marketing - and what enablement professionals can learn from product marketing's perspective.

• What enablers need to know about product marketing
• Best practices for collaboration between product marketing and enablement
• Handling the introduction of a dedicated enablement team

And more!

On this episode, we spoke to Sneha Mittal about the latest developments in AI for enablement professionals, and how you can make the most of artificial intelligence even while on a budget.

• The current AI landscape for enablers
• AI's potential when used throughout the sales cycle
• Preparing for the challenges that come with AI implementation

And more!

Sneha's recommended tools: ChatGPT, Google Gemini, Notion AI.

On this episode, we spoke to Nicholas Hill about the power end-to-end sales plays can hold, how to maximize their effectiveness, and what can go wrong if you're not careful.

• What a sales play actually is
• How enablement teams can maximize end-to-end sales play potential
• Nick's learnings from previous sales play experiments

And more!

On this episode, we spoke to Grace McCann about how enablement can use its position as an early touchpoint to build a positive company culture straight from onboarding.

• Enablement as a culture-setter
• What the role of onboarding ambassador entails
• Balancing ramp-time urgency with culture-building

And more!

On this episode, we spoke to Annabel Hosking about how you can find, build relationships with, and maximize the value of your internal enablement champions.

Key talking points:

• What is an internal enablement champion?
• Finding champions within your organization
• Traits to look for and traits to avoid in potential champions

On this episode, we spoke to Lisa Bono about how hosting a podcast for your sales reps can boost engagement and drive results.

• How to start with an enablement podcast
• The advantages it can bring to your sales team
• Driving rep engagement through the podcast

And more!

On this episode, we spoke to Molly Sestak about the power of gamification, and how gamifying your training sessions can create a new level of engagement.

• What is gamification?
• How does gamifying your training actually help
• Where to start with gamification in your org
• Gamification examples

And more!

On this episode, we spoke to Gail Behun about the importance of the relationship between enablement and the Chief Revenue Officer, and how enablers can maximize their value in the CROs eyes.

• What speaking the CRO's language means
• Is the CRO relationship the most important in enablement?
• Why getting objections from your CRO is a good thing

And more!

On this episode, we spoke to Andrew Flores, Director of Revenue Enablement at Knowde, about his advice for making competency-based onboarding work, and why enablement can set the tone when it comes to culture in an organization.

• Using competency, not capability for onboarding
• Measuring success in onboarding
• Enablement as a culture ambassador for new hires

And more!

On this episode, we spoke to Krystina Moustakis, Sales Performance Specialist at KrystinaM.com about the power of intrinsic motivation in sales enablement, and her advice for driving sales team performance.

• What is intrinsic motivation and why does it matter?
• A three-step framework for driving enablement engagement
• Measuring ROI in enablement

And more!