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https://www.liveflow.io/partnerships/accounting-high

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In this podcast episode, Scott and Terrell interview Anita Koimur, founder of LiveFlow, a software solution for accounting firms. They discuss LiveFlow's unique features, how it bridges the gap between accounting firms and clients, and the feedback from the accounting community. The group talks about marketing, language differences, and other accounting software solutions. They also touch on pricing and effectively communicate costs to clients, with Terrell sharing his experience using LiveFlow.

LiveFlow so Dope

About Anita

How did she get started?

The start of LiveFlow

The accounting community and their feedback

How LiveFlow bridges

Shifting marketing targets

The influence of accountants over the product

Language and Lingo differences and March Madness

Is this still early stage for LiveFlow?

Merge or Note? Xero vs QuickBooks?

Pricing and passing it to the client

Talking with the clients and passing the price to the clients

Terrell's opinion on giving the cost to the client

Terrell is a case study on LiveFlow usage

Selling the product to the clients and customers

OKR’s and OKR

KPI vs OKR

North Star Metric

Closing statements and advice

Terrell’s words of wisdom

All the Shoutouts:

Revolut, Lasse Kalkar, QuickBooks, Google, Gusto, Xero, ADP