You built your CPA firm from the ground up. So why does it feel like it is running you instead of the other way around?
Geraldine Carter, Founder and Business Coach at Geraldine Carter LLC, talks about what it really takes for CPA and accounting firm owners to stop overworking, start charging what they are worth, and design a firm that fits the life they want. Geraldine has spent a decade coaching accountants out of the burnout trap and she brings the no-nonsense, practical framework to prove it.
What she saw when she looked under the hood of accounting practices was a familiar pattern: massive AR balances, too many low-paying clients, long nights, and a business that was technically successful but genuinely exhausting to run.
Stop saying yes to everything and start building the firm you deserve. Tune in the full episode of Stop Saying Yes: How CPAs Can Build the Firm They Deserve with Geraldine Carter.
Episode resources:
● Website: https://anderscpa.com/
● If you have questions or would like to be a guest on the show, email us at [email protected]
● Check out the Virtual CFO Playbook Course:
https://anderscpa.com/virtual-cfo-services/vcfo-playbook/
Quotes
- Geraldine Carter: "The better we get at defining what is in bounds and what is out, the easier it becomes to police your own packages."
- Tom Wadelton: "Clearly defining what is included and not included in your engagement makes it easier to hold boundaries when clients ask for more."
- Adam Hale: "The real challenge is learning how to qualify clients better so you’re not constantly put in a position to say yes to the wrong things."
Geraldine Carter is the Founder of Geraldine Carter LLC and a business coach who has spent a decade helping overworked accountants, CPAs, and EAs redesign their firms so they can work fewer hours at higher prices — with clients they actually enjoy. With a background in engineering and entrepreneurship, Geraldine brings a systems-oriented, problem-solving approach to the very specific challenges that accounting firm owners face: scope creep, underpricing, over-servicing, burnout, and the struggle to say no.
Website: https://geraldine-carter.com/
LI: https://www.linkedin.com/in/geraldine-carter/
IG: https://www.instagram.com/geraldinecartercpacoach/
The Modern CPA Success Show is the go-to podcast for accounting firm owners eager to enhance profitability and master Virtual CFO services. This podcast leverages combined expertise in delivering top-tier Virtual CFO services across North America.
Website: https://anderscpa.com/learn/podcasts/the-modern-cpa-success-show/
Facebook: https://www.facebook.com/AndersCPA
LinkedIn: https://www.linkedin.com/company/anders-cpa/
Instagram: https://www.instagram.com/anderscpa/
YouTube: https://www.youtube.com/@andersvcfo
Tom Wadelton is a Partner and Virtual CFO at Anders, bringing over 20 years of financial expertise from his tenure at a Fortune 500 company. He has extensive experience spanning financial management, accounting operations, and information technology integration. Tom specializes in delivering strategic Virtual CFO services, helping businesses optimize their financial performance through advanced accounting solutions.
Website: https://anderscpa.com/about/your-anders-team/#thomas-d-wadelton
LinkedIn: https://www.linkedin.com/in/tomwadelton/
Adam Hale, CPA, is a Partner and Virtual CFO Practice Leader at Anders, dedicated to transforming traditional accounting practices through innovative Virtual CFO services. With over 20 years in public accounting, Adam has been instrumental in the ideation and development of CPA training courses.
Website: https://anderscpa.com/about/your-anders-team/#adam-hale
LinkedIn: https://www.linkedin.com/in/adamhalecpa/