“That five-minute explanation of your ingenious tax strategy that you gave your client was the combination of your experience–school, studying, training, conferences; all of these things culminate into that five-minute answer, so give yourself credit where it's due. You're a professional and deserve that value.” - Roger Knecht

The finer details of this episode:

• The three core services in accounting firms: accounting and bookkeeping, tax planning and preparation, and CFO and advisory
• Empowering accounting professionals to recognize their worth and value
• Permission and clarity in transitioning to an advisory role 

Episode resources:

• Summit Virtual CFO by Anders website – https://www.summitcpa.net/
• If you have questions or would like to be a guest on the show, email us at [email protected]
• Check out the Virtual CFO Playbook Course: https://vcfoplaybook.summitcpa.net/
• https://universalaccountingschool.com/
• Roger Knecht | LinkedIn

“Selling is actually something you do with people. It's a collaboration. Your objective of sales is not to try to convince people to buy from you; that's where you get into that place that feels uncomfortable and manipulative.” - Nikki Rausch

The finer details of this episode:

• Utilizing your network to make connections
• Creating curiosity in sales calls 
• Improving communication with sales techniques 

Episode resources:

• Summit Virtual CFO by Anders website – summitcpa.net
• If you have questions or would like to be a guest on the show, email us at [email protected]
• Sales Training and Mentoring Specialists | Professional Sales Trainer (yoursalesmaven.com)

“You have to care about your clients and how you can help them. Then, you have to have the confidence to communicate to the client–not by bragging on yourself but just by believing in yourself.” - Mike Meilinger

The finer details of this episode:

• Client Retention and referrals
• The Importance of mindset
• Following a Sales process

Episode resources:

• Summit Virtual CFO by Anders website – summitcpa.net
• If you have questions or would like to be a guest on the show, email us at [email protected]
• CPA Firm Greenville SC | Accounting Tax Services (meilinger.us)

“The cannabis industry is really pushing forward to help people have their own freedom to choose their path to well-being through non-conventional medicine. I decided I really wanted to be a part of that.” - Guillermo Rodriguez 

The finer details of this episode:

• Importance of having a strong why in pursuing a particular industry
• The unique requirement in the industry to capture customer information
• Trends and hurdles in the cannabis industry 

Episode resources:

• Summit Virtual CFO by Anders website – summitcpa.net
• If you have questions or would like to be a guest on the show, email us at [email protected]
• Virtual CFO Services for Cannabis - Anders CPA

“Good businesses have customers. Great businesses have fans. Incredible businesses have audiences." - Ron Baker

The finer details of this episode:

• Using metrics to continuously improve service delivery and set up key predictive indicators to test hypotheses
• Setting boundaries with clients and educating them on what is reasonable in terms of communication and response time
• Importance of delivering results as a professional, rather than just charging for time or tasks

Episode resources:

• Summit Virtual CFO by Anders website – summitcpa.net
• If you have questions or would like to be a guest on the show, email us at [email protected]
• VeraSage Institute

“We need to move away from pricing services and we need to start pricing what's really important, which is the relationship and transformations." - Ron Baker

The finer details of this episode:

• Time sheets vs after-action reviews
• Guiding transformations and monetizing relationships rather than charging for scope changes 
• Understanding a subscription-based model and how it differs from traditional-pricing models

Episode resources:

• Summit CPA website – summitcpa.net
• If you have questions or would like to be a guest on the show, email us at [email protected]
• VeraSage Institute

“Without the foundation of a good onboarding process, it's going to be very hard to have each client make sure that they're hitting all those deliverables because every client is a little bit different.” - Joey Kinney 

The finer details of this episode:

• Identifying client pain points during onboarding 
• The value of an onboarding specialist in standardizing processes
• Setting expectations for onboarding   

Episode resources:

• Summit CPA website – summitcpa.net
• If you have questions or would like to be a guest on the show, email us at [email protected]

We partner with CFO-services firms and CPA firms that want to focus on the advisory angle. We don't necessarily want to provide advisory services, but we want to give our partners a strong foundation of bookkeeping and accounting. We're focused on using automation to improve the accounting system, and that helps our partners, the CFO-services firms and the outsource CPAs, that are really the advisors to their clients. But you have to have the bookkeeping and the accounting there in order to provide the advisory piece. We want to be the wind beneath their wings.” - Jesse Rubenfeld

The finer details of this episode:

•  Accounting workflows: automation assisted vs. automation
•  Outsourcing accounting tasks to increase efficiency
• Software tools that help with automation

Episode resources:

• Summit CPA website – summitcpa.net
• If you have questions or would like to be a guest on the show, email us at [email protected]
• FinOptimal | Homepage

“When moving to offering virtual CFO services, there was a mindset shift that really helped us recognize our own value. Now we're at the place where we have a definition, structure, and the ability to align ourselves with potential clients and their needs.” - Katina Peters

The finer details of this episode:

• Conveying value and building trust in sales conversations
• Exploring niche markets
• Defining and improving processes when adding virtual CFO services to your firm

Episode resources:

• Summit CPA website – www.summitcpa.net
• For questions or if you would like to be a guest on the show, email us at [email protected].
• Virtual CPA providing vCFO Services | PJS & Co. CPAs (pjscpas.com)

“Most often, I think forecasting in the transportation and logistics industry is looking at the next thing. There's a lot of opportunity for business owners to look at forecasting the way Summit does, which is a wider range than just the next “one thing.” Having a forecast with some reality behind it is especially imperative in an industry like this that is highly capital intensive.” –Dan Rutherford

The finer details of this episode:

• Accounting challenges in the transportation and logistics industry
• Forecasting and planning for success 
• Key Performance Indicators (KPIs) in the industry 

Episode resources:

• Summit CPA website – www.summitcpa.net
• Email us with questions – [email protected]