This episode is for all B2B marketers who have an undisputedly incredible product. One that cuts through mainstream technology products and questions longstanding legacy systems.

Dario Perez, Sr Global Product Marketing Manager at Expedia Group, shares his take on marketing these products, including content, customer segmentation, funnel marketing and starting with research-backed positioning.

The FINITE Podcast is made possible by:

- Clarity: the fast growing, global marketing communications agency working with leading technology brands.

- Terminus: the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel ABM.

- And 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.