Are you thinking of renaming your business? Are you about to open your first business but aren't sure what to call your new salon? If you said yes to either of these questions, you'll want to listen to this baby cast episode where Paul shares tips from one of his favorite books from 2020: "Hello My Name Is Awesome: How to Create Brand Names That Stick" by Alexandra Watkins. BTW...even if you said no to my questions, I think you'll find this episode to be very intriguing (of course I'm a little bias). I share 7 things Alexandra says you don't want to do when you name your company. If you do any one of these 7 things, you are going to make it more difficult for future clients to find you online and really connect with your brand. There is a lot more to this book than these 7 tips so when you are done listening, go to the link below and get your copy (we are not an affiliate). It's a quick read and will give you a step-by-step guide on how to create the best name for your business. Here's the link to the book: https://www.amazon.com/Hello-My-Name-Awesome-Create/dp/1626561869ANNOUNCEMENTS:WIN $200 AMAZON GIFT CARDWe need your help us get the word out for our podcast and a great way to do that is by giving us a review on Apple Podcasts. Please leave one today, take a screenshot of it and email it to [email protected] or post it on IG and tag us @lashcastpodcast. At the end of every month, we'll throw all the names in a hat and pick a winner. Thank you so much for your support!LINK TO BUY A LASHCONFERENCE T-SHIRT:http://bit.ly/3pylzIfLINK TO APPLY TO BE A SPEAKER AT THE LASHCONFERENCE 2021https://forms.gle/TjthxSqCGEytqyyD9IG: @[email protected]: www.facebook.com/groups/lashcastpodcast/Contact Paul Luebbers: [email protected]