In this episode of Ranching Reboot, we talk to Nic De Castro, founder and CEO of LandTrust, a company that is revolutionizing the agricultural sector by creating a marketplace for land sharing. Nic discusses how farmers and ranchers can generate additional income through outdoor recreation, such as hunting, fishing, bird watching, and more. LandTrust provides a unique platform that connects landowners with the 99% of the population who don't produce food, fuel, or fiber.

Nic also delves into the challenges of building a supply and demand marketplace, LandTrust's revenue model, and the importance of stewarding shared assets. In their conversation, Brian Alexander and Nic discuss the disconnection between people and their food, the potential benefits of carbon contracts for ranchers, and the possibility of shared ownership and stewardship of land.

Listeners will come away with actionable insights on how to create a listing on LandTrust, how to QA the booking packet, and how to place the profit incentive on quality habitat and wildlife populations.

www.LandTrust.com

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