117. Learn how to maximize broker effectiveness with proven strategies that can enhance your sales and brand visibility. Brands should remain fully engaged in their sales strategy and provide brokers with necessary tools and information to succeed. This includes understanding consumer profiles, identifying distribution objectives for each store, highlighting brand attributes, and holding the broker accountable.

Today's Free Downloadable Guide: The Essential New Item Checklist - The Recipe For Success. New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attract new shoppers and increase brand awareness. Learn the critical steps to get your product on more retailer's shelves and into the hands of more shoppers. Maximizing your trade marketing can pour rocket fuel on your launch.Get instant access on the show webpage: RetailSolved.com/session117