Jordan Palmer grew up in the shadow of his older brother, Heisman Trophy winner Carson Palmer. Jordan wasn't a starter on his high school team until his senior year, and he attended the one D1 school that offered him a scholarship, UTEP. And while his story was full of adversity, he remained committed to reaching his full potential, eventually spending several years playing as a backup QB in the NFL, UFL, and the Arena Football League. Jordan's commitment to his craft led him to become a "go-to" quarterbacks coach, working with numerous high-profile NFL and College quarterbacks still today. In addition, Jordan is also a highly successful entreprenuer, having co-founded of several very successful businesses, including his latest venture. Thread Performance. Jordan shares his journey as a player, coach, and sports dad with our guys in this episode.