Today I am talking to Joy Bender with Compass. A top luxury real estate agent and co-founder of her team Aumann Bender & Associates. When Joy started her business in San Diego, one of the most competitive and primer luxury markets in the country, she didn’t know a single soul. Most impressive about her luxury real estate business today, is that she built it they way the everyone says building a real estate business is not possible: she did it with digital marketing. Today, Joy is San Diego’s premiere luxury real estate digital marketing expert. Until 2017, 100% of Joy’s business, all luxury clients came through her digital marketing. She has one page ranking on Google for Sand Diego luxury real estate search inquires and is a micro-influencer on Instagram with over 15k followers, and that’s just to name a couple. Among her many accomplishments, she has also been named in The Wall Street Journal as a California Top Real Estate Agent. Today Joy talks to me about how to do the impossible: how to break into luxury real estate digitally.

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