This week’s episode started off with an explanation of the latest viral trend: Doug’s Winter Party – A Viral Feel-Good Trend

-              A man in Bucks County, PA, hand-delivered paper invitations to his neighbors for a winter party.

-              A neighbor caught the invite on her Ring camera, shared it on TikTok, and it went viral.

-              Now, people across the world claim they’re "going to Doug’s party"—some even planning cross-country trips.

-              The heartwarming part? People are hosting their own "Doug’s Winter Party" celebrations inspired by him.

🎥 Creative PR Package Video & Exclusive Studio Tutorial

• Received a PR package from CeraVe and created a unique "X-ray effect" video
• Instead of a traditional unboxing, used a special effect to “see inside the box.”
• This effect will be exclusively taught inside The Studio this week!
• Studio members will also learn how to apply the effect to other creative ideas (e.g., x-ray closets, phone transitions)
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🎭 Exciting Guest Speaker: TV Commercial Casting Director

A professional casting director will join The Studio in February to talk about:

-              How talent is selected for commercials.

-              The process of finding real people vs. agency models.

-              Tips for getting cast in video projects.

-              A must-attend for aspiring content creators looking for commercial opportunities!

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🎤 Upcoming Workshop with Tamsen Fadal (Feb 19)

• Former news anchor turned social media creator, speaker, and menopause advocate.
• She’ll discuss her transition from news media to building an influential online presence.
• Open to all—mark your calendars

As usual, Helen covered trends and original content ideas, as well as music suggestions.

#️⃣  Hashtag Talk

Addressing the hashtag debate: Do they still matter? YES! They help with discoverability, so don’t skip them.

💡 Join The Studio for exclusive tutorials, expert guest speakers, and creative challenges!

This Week in the Socialize Studio:

• Xray Effect Lesson and Script Writing Tips
• Coming soon, meeting with a TV commercial casting director!
• Weekly Zooms, bonus trends, and hands-on challenges to boost your video creation skills 

Check out the Socialize Studio HERE!

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Find our FREE workshops and courses on our website.

For fun mother-daughter chats, check out our personal podcast “Yours Truly with Helen and Juli”