As the largest luxury retailer in the Middle East, the Chalhoub Group is a premium concept, representing some of the most exclusive brands in the world, so creating a compelling loyalty concept for them required new ideas and innovative thinking.

This short show summarises my interview with Nida Unas, Head of Group Loyalty at the Chalhoub Group, who told me about MUSE - the programme they developed to reward premium Chalhoub customers with luxury experiences.

Show Notes:

1) Nida Unas - Head of Group Loyalty at Chalhoub Group

2) Lets Talk Loyalty #29: Rewarding Loyalty with Luxury Experiences.