You've been "the fun guy" in the group for so long that you've started confusing being liked with being safe.

You crack jokes. You wave people through. You rush putts. You skip your full routine because you don't want to be "that guy." You downplay your standards with, "We're just out here having fun."

And then you walk off 18 quietly frustrated… because you do care. You do want to play well. You do want to shoot lower scores and be taken seriously.

This episode is about the identity I call the Likeable Loser: the man who sacrifices his standards, edge, and ambition to remain accepted, easy, and socially safe—on the course, in business, and in relationships.

In this episode, you'll learn:

• What the Likeable Loser is (and why he's not lazy, broken, or incapable)
• How people-pleasing shows up on the scorecard through rushed process and softened standards
• Why "winners are assholes" is a hidden belief that keeps you stuck
• How labeling a "part" of you creates distance, clarity, and choice
• Why this pattern formed: belonging, approval, and social safety
• The real cost: self-trust, self-respect, integrity, and inner peace
• How to pursue excellence without becoming arrogant, intense, or unlikeable

Get your pencils ready and start listening.

P.S. Curious to learn more about the results my clients are experiencing and what they say about working with me? Read more here.

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High-Performance Hypnotherapy and Mindset Coaching

Paul Salter - known as The Golf Hypnotherapist - is a High-Performance Hypnotherapist and Mindset Coach who leverages hypnosis and powerful subconscious reprogramming techniques to help golfers of all ages and skill levels overcome the mental hazards of their minds so they can shoot lower scores and play to their potential.

He has over 16 years of coaching experience working with high performers in various industries, helping them get unstuck, out of their own way, and unlock their full potential.

Click here to learn more about how high-performance hypnotherapy and mindset coaching can help you get out of your own way and play to your potential on (and off) the course.

Instagram: @thegolfhypnotherapist

Key Takeaways:

• If you keep choosing "liked" over "aligned," your game will always feel capped—even if your swing improves.
• The Likeable Loser isn't unmotivated—he's over-indexed on approval, and it's leaking into every decision.
• Rushing your routine to protect group comfort is a form of self-betrayal that compounds over 18 holes.
• "We're just out here having fun" becomes a shield—until the round ends and the truth shows up as frustration.
• You won't win consistently while you secretly believe winners are jerks—your subconscious will keep you 'safe' at good-enough.
• Labeling the part ("the Likeable Loser") creates space: you can observe the pattern instead of being owned by it.
• The upgrade isn't trying harder—it's giving yourself permission to be fully you: standards, routine, voice, ambition.

Key Quotes:

• "Somewhere along the way, being liked became far more important than being great."
• "You're not lazy. You're not unmotivated. You're not incapable. You are, however, over-indexed on approval."
• "The likable loser is the man who sacrifices his standards, edge and ambition in order to remain accepted, easy and socially safe."
• "When you can label the emotion you're feeling… you create distance, and that distance allows you to invite in curiosity."
• "On one hand you want to win. On the other hand there's a belief that says winners are assholes. There's an incongruency there."
• "The cost isn't just strokes or revenue. It's self-trust, self-respect, integrity, inner peace."
• "The upgrade here doesn't require trying harder… it requires being truer, giving yourself permission."

Time Stamps:

• 00:00: The Likable Loser: An Introduction
• 02:34: Understanding the Patterns of People Pleasing
• 05:36: The Cost of Being Liked
• 08:04: The Impact of the Likable Loser on Performance
• 10:49: Unpacking Beliefs Around Winning
• 13:23: Transforming the Likable Loser Identity
• 16:00: Embracing Authenticity and Ambition
• 18:38: The Journey to Self-Respect
• 21:17: Taking Aligned Action
• 23:54: Conclusion and Call to Action