Have you ever tried to sell something online? And did you succeed at it? Or maybe you had a hard time selling the watch grandma gave you for the graduation that you put on sale because of a “personal financial crisis”? Don’t worry, you’ll be much better at e-commerce once you know the secrets of the trade.

For example, there's a trick that marketers have long used to sell products that aren’t exactly the most popular. A free gift or a bonus increases the value of the purchase in the eyes of the buyer. For example, when you’re selling a laptop, offer a flash drive or headphones as a gift. And be sure to mention the bonus in the beginning of your ad!

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