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12 Week Year: The demand for home remodeling projects is still on the rise, but things remain unpredictable because of the COVID-19 pandemic, social unrest, and current political and economic climate. The title of author Brian Moran’s book ‘The 12 Week Year’ has resonated with Mark because it hits the chord of a lot of the advice he’s been trying to convey. In this section of the podcast, Mark shares how you can integrate the mindset of a 12 week cycle into your business model, allowing you to adjust the scale of what you’re planning to do.

Interview with Thought Leader and Google Expert, Nima Oftadeh: In this section, Mark and Nima discusses the current trends and behaviors in the home remodeling space based on Google and YouTube information, and Google surveys with a panel of homeowners, among others.