"The human brain is actually wired to trip us up, to shoot ourselves in the foot when it comes to money and investing. A little bit of self-examination can help pull us out of these knee-jerk reactions."

Prepare for a knowledge voyage as our hosts Stephanie McCullough and Kevin Gaines redefine retirement for women, bringing insights from behavioral finance, a fascinating field that explores how we make decisions around money. By the end of this episode, you'll have a deeper understanding of financial behaviors and how to make smarter choices.

Our hosts dissect the concept of the gambler's fallacy to shed light on their own decision-making patterns, with Kevin sharing a personal anecdote to highlight its real-life impact. Following that, prepare for a compelling discussion on mental accounting, a concept that will change how you view your money's value depending on its source. Our hosts explore a study that reveals intriguing patterns in spending "found money" versus hard-earned cash. To wrap up, they look at practical ways to leverage mental accounting in creating a budget and improving your chances of financial success. This episode is a journey toward financial empowerment.

Key Topics:

• Intro to Behavioral Finance (03:10)
• Biases (07:33)
• Recency Bias (AKA Availability Bias) (15:44)
• Mental Accounting (18:42)
• Flipping These Findings to Our Advantage (Action Steps) (25:55)

Resources:

• Predictably Irrational (book)
• Seinfeld Skit: Even Steven

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You can find the transcript and more information about this episode at www.takebackretirement.com.

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