This week, I was struck by a moment from an interview with Will Smith and Martin Lawrence while promoting Bad Boys 4. What started as a promo tour clip turned into a masterclass on what separates good from great—and it hit so hard, I recorded an entire episode about it.

Here’s the key idea:

“The difference between 90% and 100%? It’s not 10%. It’s a lifetime.”

Let that sit with you.

Video to reference: https://youtu.be/g23Os8lYZYg?si=mdWxC-LzgOdTRBNo

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