Power outages and no running water have left Texas and other parts of the South reeling from the effects of a deep freeze in mid-February that has created a huge communication need for services that meet the most basic needs.

The recent natural disasters have shown that social media is an integral part of the crisis response. When leadership and communications work together to plan the right response to reach stakeholders, the most effective plans optimize social media. 

In this episode, three key takeaways on how to use social media in an emergency situation highlighting best practices from the Texas winter storms. 

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