This is a new series called "THE UNIGNORABLES" where Abu will be covering moves, moments, or people that are shifting business and culture.

This week, Abu dives deep into the leadership journey of Brian Niccol, the newly appointed CEO of Starbucks with a staggering $96 million offer. Why did Starbucks pay that much? What makes a leader worth that kind of compensation? And most importantly—what can you, as a business owner or entrepreneur, learn from his playbook?

Abu breaks down:

• The early career moves that shaped Brian's strategic mind.
• The transformation of Taco Bell into a lifestyle brand.
• The resurrection of Chipotle post-crisis through digital innovation and operational excellence.
• How Brian consistently drives billions in revenue—and why that justifies the $96M.
• What Starbucks is struggling with today, and why Brian is the right person to fix it.
• How to apply this leadership model to your own business to increase your value and impact.

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Key Takeaways

1. Master More Than One Discipline
2. Innovation Backed by Results
3. Reputation Builds Opportunity
4. Know Your Playbook
5. Leadership is Self-Awareness

Additional Notes

** Elon's wife, Justine talks about him mastering Engineering and Business. Here she explains:

• Justine emphasizes the importance of mastering two distinct skills or areas of expertise. Why? Because when you’re a master in two fields — such as engineering and business — you can merge them in innovative ways that spark groundbreaking ideas

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House Keeping

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