Behavior Gap Radio

1236 | What's Your First Memory


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In this episode of Behavior Gap Radio, Carl poses a simple yet powerful question: What’s your earliest memory of money? He explores how this question can unlock deep conversations, from childhood experiences to the emotions tied to financial moments. Whether it's recalling a childhood paper route or the tension of overheard arguments, these memories shape our relationship with money. Carl encourages listeners to try asking the question—especially with kids—and to embrace the conversations that follow.

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Behavior Gap RadioBy Carl Richards

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