Chris Field farms fourteen acres of ground with his partner, Jessi Okamoto, at Campo Rosso Farm in Gilbertsville, Pennsylvania. Camp Rosso Farm is what happens when two New York foodies decide to start a farm. Chis and Jessi grow a wide variety of very high quality Italian chicories – radicchios, endives, and more – as the cornerstone of their operation, and market through New York City’s Union Square Green Market and wholesale to restaurants in New York City.

We dig into how Chris and Jessi learned how to grow this challenging crop, and how they get compensated for the high labor inputs chicories require. And while we didn’t get into proprietary details of the more specialty varieties, Chris provides a primer on producing quality chicories for fall production, as well as insights on how they produce other high-end crops bursting with flavor.

Chris also provides insights into their marketing strategy, how he and Jessi jumped from city jobs into farming, and how he and Jessi are working to solve the challenges they’ve had sourcing labor for their young operation.

Perennial support for the Farmer to Farmer Podcast is generously provided by Vermont Compost Company and BCS America.

Pictures, show links, and more at farmertofarmerpodcast.com/episodes/field.