Stephen Wunker Managing Director New Markets Advisors chats with Shripati Acharya, Managing Partner Prime Venture Partners.

Stephen is a frequent writer and speaker on how firms can create new growth platforms. His award-winning books include Capturing New Markets, Jobs to be Done , and Costovation.

Listen to the podcast to learn about

02:00 - Jobs to be done for SaaS Companies
11:30 - How to Find Underlying Motivations of Your Customers
22:00 - How NOT to use Jobs to be done Framework
34:45 - How Often Should a SaaS Company Talk to Its Customers?
40:00 - The Best Innovation Book

Click here to read the full transcript

Next, listen to a serial SaaS founder, Srikrishnan Ganesan talk about How He Used Jobs to be Done Framework, When an MVP is Not Enough, Building a Community as a SaaS Business, Working with Industry Analysts and a lot more. 

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