"Creating safe spaces for people to talk about money is one of the most powerful things we can do right now to make the world better for change." -Meg Wheeler

Our hosts Stephanie McCullough and Kevin Gaines sit down with Meg Wheeler, CPA and founder of the Equitable Money Project, who's on a mission to demolish the shame surrounding money conversations through accessible financial education.

Her approach shows us that the path to financial confidence isn't about becoming an expert. It's about learning to simply talk about money without judgment.

"Why should we know this when we've never been taught it in school?"

Meg challenges the pervasive shame many people feel about their financial knowledge gaps. After all, we don't feel ashamed about not knowing brain surgery or environmental science because we were never taught those subjects either!

The real problem isn't lack of knowledge, but the absence of safe spaces to discuss money openly.

Meg's work centers on creating a community where people can share their financial stories without fear. She emphasizes that most people's situations aren't unique. Whether it's medical debt from our broken healthcare system or struggling with inconsistent business income, the factors contributing to financial challenges are systemic rather than personal failures.

She suggests going for incremental progress rather than perfection.

"Every quarter we want you to pick just one thing within one of those buckets to focus on," she explains, referring to her three-pillar framework: set up foundations, stabilize, and grow. This approach makes wealth-building feel achievable rather than overwhelming.

Perhaps most powerfully, Meg advocates for teaching children about money early. Her eight-year-old has a debit card and checks his bank balance before purchases. Not because he's learning to become a financial professional, but because money should not be feared but normalized.

Financial empowerment begins not with expertise, but with conversation, community, and compassion toward ourselves and others navigating the same challenges.

Key Topics

● Meg's Path to Financial Education (02:26)

● The Problem with "Financial Literacy" (04:28)

● Why We Feel Shame About Money (05:21)

● Information vs. Quality Education (05:56)

● Creating Safe Spaces for Money Talk (14:07)

● Teaching Kids About Money (16:13)

● Learning the Language of Money (17:43)

● The Three Pillars of Wealth Building (25:51)

● Overcoming Emergency Fund Shame (26:54)

● Business Owner Tips and Avoidance (33:00)

Resources:

• Equitable Money Project website

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