At the heart of real financial planning—and a meaningful life—are two fundamental questions: Who are you? And what do you desire? In this episode of Behavior Gap Radio, Carl Richards explores why the practice of digging into these questions is essential for making financial decisions that truly align with your values. Without clarity on what matters most, it’s easy to get distracted by fleeting opportunities and trends. But when you have a deep, personal yes, saying no to the wrong things becomes much easier.

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