What do you truly want? In this episode of Behavior Gap Radio, Carl Richards continues the conversation on the two fundamental questions that shape financial decisions—and life itself: Who are you? And what’s important to you? He explores how our desires evolve, how cultural and social influences shape what we think we want, and why living with these questions (rather than rushing to answer them) leads to better-aligned choices. If you’ve ever felt pulled in different directions by expectations, trends, or habits, this episode is for you.

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