The value of social media in a crisis skyrockets when you know how to use the different platforms to boost your PR response efforts. 

Molly shares tips from her social media playbook, which she uses for her clients, as well as examples of major brands that use social media to manage and issue or crisis. 

Listen for PR response tactics for Twitter, Facebook, Instagram, LinkedIn, TikTok, and Clubhouse. 

Mentioned in the episode: 

• Episode 125: Build an Indestructible Social Media Crisis Plan in 3 Easy Steps
• University of Oregon forward Sedona Prince, put a TikTok spotlight on the disparity between the men's and women's weight rooms while competing in the NCAA March Madness Tournaments. 
  
  

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