💗 Welcome back to the Hustled Up podcast! 💗

We’re getting real about delegation guilt — the “it’s easier if we do it ourselves” lie that kept us stuck, stressed, and juggling 10 million balls for way too long. In this episode, we share how we went from control-freak tendencies to actually trusting our team, starting with handing off the actual cleaning and eventually delegating office tasks, sales, and even bookkeeping.

We talk about where delegation guilt really comes from (protecting our brand, perfectionism, and control), why training feels like “more work” at first, and how to build systems so things get done consistently — even if they’re not done exactly our way. We break down the hidden cost of not delegating (slower growth, burnout, resentment, and missed opportunities) and what it really looks like when you finally let go.

You’ll hear how bringing Ashlee into the office and hiring our remote employee, Sofia, freed us up to work on needle-moving projects (like this podcast!), plus why we’ll never go back to doing everything ourselves. We’ll help you figure out what’s in your zone of genius, what you should absolutely hand off, and how to stop equating “different” with “wrong.”

P.S. Next week, we’re joined by our bookkeeper, Kristina Hind from Franklynn Accounting, to talk all things money, compliance, and keeping your business profitable — aka the perfect follow-up if bookkeeping is your first handoff!

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