This week on This Is How We Create: Award-winning photographer Tobi Shinobi reveals his fascinating journey from courtroom to camera lens. Discover the unique productivity framework that transformed his creative process and catapulted his career to global recognition.

Episode Highlights

• The Name: How a playground nickname evolved into one of photography's most recognizable brands

• The Pivot: Why Tobi abandoned a successful legal career to pursue photography

• The Symmetry Connection: How childhood Lego obsessions influenced his distinctive visual style

• The Game-Changer: Tobi's intriguing "7 out of 10 principle" that revolutionized his workflow

• The Success Story: From Instagram experiments to Sony ambassador and TikTok creative strategist

Sneak Peek: The 7 Out of 10 Principle

Tobi introduces his enigmatic productivity framework that helped him post 3-4 quality images daily while maintaining his signature high standards. What are the ten elements he considers, and why is hitting just seven of them the sweet spot? Tune in to find out how this approach might transform your creative practice.

Professional Insights

• Why photographing buildings became Tobi's specialty (hint: they're never late to photoshoots)

• The small details that separate amateurs from professionals in client relationships

• How self-taught photographers can bridge the knowledge gap when transitioning to professional work

Quotable Moments

"The worst piece of advice I've ever received was 'don't become a photographer'... I've been able to travel the world, make long-term friendships, change my life... all because I believed in myself."

  Connect With This Is How We Create

Keep up with your host Martine Severin https://martineseverin.com/

Follow This Is How We Create on IG. https://www.instagram.com/thisishowwecreate_/

Follow Martine on Instagram:  https://www.instagram.com/martine.severin/

Subscribe to the Newsletter: Martine's Substack

This is How We Create is produced by and edited by Braila West, Alexis Sanchez and Martine Severin.

Connect With Tobi Shinobi

Follow Tobi on Instagram: https://www.instagram.com/tobishinobi

Website: https://www.tobishinobi.com/

Youtube: https://www.youtube.com/c/Tobishinobi