As many business leaders come to recognize that online media is an important part of any reliable business plan,  many are reluctant to take the leap onto social media for many reasons including: fear of saying the wrong thing at the wrong time.

However,  there is a significant push for turning to public relations to help boost the visibility and credibility of not only the business, but of the CEO. However, PR today usually means social media.

How can CEOs make that leap?

Public relations practitioner and writer Michelle Garrett knows PR and how to use it for leadership communication. Her article, published in Entreprenuer magazine, Want to Do a Public Relations Push? Focus on Social Media First, was the basis for our discussion.

You can find Michelle on Twitter or her website.


Listen + Subscribe Stitcher or Apple Podcasts

© Molly McPherson 2021

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.

Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.

Follow & Connect with Molly:

• https://www.youtube.com/mollymcpherson
• https://mollymc...