In this episode, we dive into the first of five steps to creating an effective lead magnet - choosing a topic and format that aligns with your target audience's needs and interests. We explore practical techniques, from Google and social media research to choosing the right format that allows you to deliver the content swiftly and efficiently. Finally, we underscore the importance of delivering a clear 'win' for your audience, setting the foundation for a robust lead generation system.

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Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.