By Dr. Moira Hanna | Coaching Hive LLC
5
2020 ratings
The podcast currently has 237 episodes available.
You are an expert in what you do, so why would you buy courses that are related to your course topic? There are 3 reasons you should be buying online courses as a Digital Course Creator.
The reality is that we all have our own perspectives, our own perspectives, and our own preferences, but our students might benefit from a wider range of approaches than we feel comfortable with.
This is where buying online courses can help immensely. Now, you don't have to spend thousands of dollars checking out other courses, but you do need to include research and development in your business budget.
Without this line item in your business strategy and budget you will fall behind in what is working, and you might miss out on some really great approaches.
Today I'm going to highlight for you the 3 top reasons I still invest in courses as an expert in digital course creation and why you should do the same.
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Should you include bonuses with your digital or online course? So often we get the advice that bonuses should be even better than your course, they should make people buy your course just to get the bonus, and they should overcome objections.
But do they really help? Yes and no.
But the real question is should you include them for your online course when you launch?
Today we are going to talk about the pros and cons of including bonuses with your digital course launch and 3 things to consider as you make your decision.
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What is one thing that you didn’t necessarily think about when you decided to become an entrepreneur, when you decided that you’d like to have a digital course? What is one thing that you rarely hear people talking about out in the open?
Money and the debt that being an entrepreneur can bring with it. That debt adds up fast, but still it is something that we keep hidden, kind of like that chocolate bar you have secreted away in a cabinet away from your kids and spouse.
Just like it isn’t healthy to hide food away and sneak it, neither is it healthy to hide talk about money as an entrepreneur.
Today I’m going to talk candidly about money, entrepreneurship, and the risk of debt. I feel strongly that everyone should be fully informed. If this is not something that you want to acknowledge in your business yet or with your entrepreneur friends, that's ok. This episode will be here when you are ready. If you are ready to talk about money, then stick around.
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I've noticed a trend in course creation groups: asking for instructions on how to do a tech task. Sure you pay to be in these groups, they are filled with people who are on the same pathway you are, creating, launching, and serving a digital course, but the big, important questions can sometimes get buried under the smaller, simpler questions that can be searched on Google in 10 seconds or less.
This makes the groups less valuable. Hard stop.
You know I’m a big fan of being active in social media groups because you are building connections, trust, authority, and even gaining referrals.
So I understand the temptation to ask questions in the group when you get stuck. But that clogs up the groups and keeps your important questions hidden away. It is frustrating when you have a question about where a funnel isn't working inside your business only to be drowned out by the mundane tech questions like how do I save as a PDF from a word document.
To get the most out of the paid and free groups that you are in, let's talk about best practices and, of course, feel free to share this episode with your friends so that they too can become better members of those same groups you are in.
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The best way to build demand for your online course is with weekly content, or is it?
So often we are told that we need to build an audience so that when we launch a course, there will be eager buyers ready with their credit cards. To build an audience the direction often given is to create weekly content.
Why then, after creating and sharing weekly content for months and even years do course creators not have an audience primed for buying when they launch their course. It's frustrating to spend hours each week crafting new and original content only for it to fall flat and get hidden in a crowded inbox or busy social media scroll faster than you can snap your fingers.
How are we supposed to build that audience when the advice doesn't seem to work?
Today I'm going to walk you through why weekly content doesn't build demand for your audience and what it actually does for you and your business.
With this simple shift you'll finally start to see your weekly content gaining traction.
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When is the right time to launch your digital course? Is it in the summer, the fall, January 1, or April 28?
This is a reasonable question. You put so much effort into the creation of a truly fantastic and meaningful course that the last thing you want is to scuttle your efforts with a poorly chosen course launch date.
Why, then, if this is something that is so important, can you not find a clear answer anywhere? Search Google you get answers that tell you to analyze your course, your audience, and a list of other things. In other words, no straight guidance here.
You have two choices to make, you can simply draw a date out of the hat and hope for the best OR you can follow the same guidance that I give my digital course clients when they are wrestling with the question of when to launch.
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What is your business making?
Should you be measuring your revenue or your profit when launching the online course you painstakingly created?
A lot of times you’ll see people talking about how they had a 5 figure launch or a 6 figure launch, but that doesn’t tell the whole story.
It’s frustrating because when someone lists a number, you don’t know if they are talking about revenue or profit. And as we look for role models, strategies, and ideas to emulate in our own course launches, how do you know what to pay attention to and what to ignore?
You could end up choosing a strategy that has you losing money if you aren’t careful.
Today I’m going to share with you how to think about the numbers you see being reported on social media, in podcasts, on YouTube so that you can make decisions for your business and digital course that will lead to more profit, more reliably.
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Course creation is a marathon not a sprint. Course creation is a long game.
We can apply any number of inspirational quotes or mantras to our digital course creation business, but that isn’t going to keep you warm at night.
The reality is that knowing course creation and the subsequent success will take time doesn’t protect us from the challenges that will pop up, the exhaustion and frustration that inevitably send us for the Ben and Jerry’s ice cream section at the store, or the bank account that doesn’t seem to have enough to cover our business expenses.
So what do we do to get through these times when we are busily working without seeing tangible proof of our progress? We have to develop a mindset that is realistic, rooted in the truth, and ultimately helps us to stay focused and taking the process step by step.
Today I’m going to walk you through those concepts that will actually help you to stay mentally tough, but don’t worry, you can still indulge in a case of wallowing when needed.
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“State of running a business with considerable initiative and risk”. That is the definition of entrepreneurship (dictionary.com). This definition is accurate. You have to show initiative, you have to assume the risk of creating something new, finding an audience who wants to purchase what you’ve created, and then deliver on what you’ve promised.
What I don’t see in this definition is the word persistence. And the truth is that persistence is at the foundation of every entrepreneur's journey. It takes persistence to create something new, find the right audience, and then deliver on what you’ve promised.
Today, in the 200th episode of the Digital Course Creator Podcast, we are going to talk about the realities of persistence, the actions that can help you generate persistence even when you don’t think you have anything left, and also when it might be time to step away from something because the risk or cost is too high.
And, because it can be hard to keep going when it feels like nothing is working or moving fast enough, in today’s Sixty-Second Solution I’m going to share what I do in those moments to pick myself up, dust myself off, and start moving forward again.
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You have carefully planned out your digital course. You’ve mapped out the modules, the outcomes, the examples, and the resources. Which leaves you with the actual recording of your online course.
All too often this is where the dramatic music that you hear in horror films starts to play because course creators want their course to have an impact. But it feels impossible to know what to do when hitting record.
You can choose to stress over the best way to record your course, or re-record your course OR you can follow the three steps that I’m going to share with you today so that you can just get those recordings done and out where your students can learn from your wisdom.
And, if tech is something that gets you tangled up when thinking about recording, stick around for today’s Sixty-Second Solution and I’ll share with you the easy solution that most people overlook for creating their digital course recordings.
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Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.
The podcast currently has 237 episodes available.
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