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It’s not about what you spent—it’s about what you felt. In this field episode from Los Angeles, Carl shares a shift in how he thinks about money decisions. Whether it’s a new truck or a fancy coffee, the real question isn’t “Can you afford it?” It’s “What are you hoping this will do for you?” Because every financial choice has a feeling underneath it—and that’s where the real insight lives.
Want more from Carl? Get the shortest, most impactful weekly email on the web! Sign up for the Weekly Letter from Certified Financial Planner™ and New York Times columnist Carl Richards here: https://behaviorgap.com/
By Carl Richards4.9
121121 ratings
It’s not about what you spent—it’s about what you felt. In this field episode from Los Angeles, Carl shares a shift in how he thinks about money decisions. Whether it’s a new truck or a fancy coffee, the real question isn’t “Can you afford it?” It’s “What are you hoping this will do for you?” Because every financial choice has a feeling underneath it—and that’s where the real insight lives.
Want more from Carl? Get the shortest, most impactful weekly email on the web! Sign up for the Weekly Letter from Certified Financial Planner™ and New York Times columnist Carl Richards here: https://behaviorgap.com/

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