I'm going to take you back to 2017, when Cyclone Debbie hit large parts of my home state of Queensland, and I was leading the internal comms team at a big insurance company.

In this case study episode, I'm going to talk you through the steps my team and I took to communicate during this crisis - the channels we used, what messaging we used, and our tools and processes - to show you how the three crisis communication principles work in practice.

It's a peek behind the curtain of crisis communication 'in real life', and a reminder to all leaders and communication professionals that being prepared is the best way to manage communication during a crisis.

Links mentioned in this episode

• Podcast episode 9: Three key principles of crisis communication
• Upcoming Crisis Communication Bootcamp registration

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